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  • Create a new Google Account / Email Address
  • Install Google Analytics , Google Webmaster Tools , Bing Webmaster Tools
  • (If you’re on WordPress, install Google Analytics for WordPress and SEO for WordPress )
  • Check Google Webmaster Tools for 404 / 500 errors, duplicate content, missing titles
  • Check SEO Browser for technical errors: http://www.seo-browser.com , look for 302 redirects that should be 301 redirects
  • Use Xenu to find broken links: http://home.snafu.de/tilman/xenulink.html
  • Use the Google Adwords keyword research tool , consider searcher intent and difficulty, pick 1 keyword per page (and an alternate keyword once you’re #1) and you generally want to start with lower-volume keywords first
  • Check competitor keywords via anchor text and find links using Link Diagnosis , Open Site Explorer , Ahrefs or LipperHey
  • Incorporate the keyword into the page URL
  • Title Tag should be 65 characters or less, most important aspect of on-page optimization
  • Meta Description should be 150 characters or less, does not affect rankings but will affect click-through rates.
  • H1 Tag – Heading tag, should contain the primary theme of the page
  • Body Copy – Try to get at least 100 words on the page. Not mandatory, but you want to give search engines an opportunity to understand what your site is about.
  • Image ALT text and filename – Relevant images should have a file name related to your keyword, and should be fairly descriptive in the ALT text. Don’t overdo it though! Use natural language, not exact match anchor text.
  • Internal Link Anchor Text – Should describe the content of the page it’s pointing to, use your keyword if possible
  • Early backlink building – relevant sites only, get the link in the content and with good anchor text, build slowly and consistently
  • Use the ClickMinded Link Building Strategy Guide to build links
  • Duplicate content – make sure you are not creating duplicate content, utilize 301 redirects, canonicals or Google Webmaster Tools to remedy
  • Absolute vs. relative URLs – use absolute URLs if possible
  • Site speed – run through the Google Page Speed Tools
  • Submit an XML sitemap in Google Webmaster Tools. Use XML-Sitemaps.com or the Google XML Sitemaps WordPress Plugin .
  • Create a Robots.txt file (you can do this in Google Webmaster Tools )
  • Claim accounts on the following pages for reputation management:
    • YouTube.com
    • Yelp.com
    • Maps.Google.com
    • Local.Yahoo.com
    • WordPress.com
    • BlogSpot.com
    • Tumblr.com
    • Squidoo.com
    • HubPages.com
    • Flickr.com
    • Wikipedia.org
  • Mobile – If necessary, create a single mobile landing page that can grab user information or direct them to contact information
  • Accessibility Stuff – Use Google Webmaster Tools to looks for 400 errors, 302′s that should be 301s, duplicate content and missing tags
  • Social Account Setup – Facebook , Twitter , LinkedIn and Google+
  • Get on Google+, Apply for Authorship and add Authorship Markup to your site with thisAuthorship Markup Walkthrough
  • Check MetaFever’s SEO Report once you’re live: http://www.metafever.com/free-seo-report
  • Use the Free SEO Tools list at ClickMinded
  • Still confused? Check out the comprehensive ClickMinded SEO Tutorial and Strategy Guide
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