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Gmail provides a unique source of displaying ads that are particularly context sensitive!

The key steps to designing a good campaign using Google Adwords that are targeted for Gmail users include the following:

1. Setup the Campaign

The campaign has to be one of the following types:

  • "Search & Display Networks - All features"
  • "Display Network only – All features"
  • "Display Network only – Remarketing"

Add Gmail as a placement

Here's how you can add Gmail as a managed placement to your ad group:

  • Select your campaign and ad group.
  • Click the Display Network tab.
  • Click the Placements tab.
  • Click the Change display targeting button.
  • Type "mail.google.com" in the text box.
  • Click Save to add the placement to your ad group.

2. Choose the right keywords

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