In this post, I will go through an entire site review of SEOMoz. I will go through what is covered and what exactly the various functionalities provided via SEOMoz.
For the purpose of this case study, I will focus on leveraging SEOMoz to improve the SEO functionality of Shaadi Cafe
The focus of this analysis will be:
- On-Page SEO Analysis of ShaadiCafe
- Off-Page SEO Analysis of ShaadiCafe
- Competitive analysis of following relevant services: Quack Quack, Fropper and Step Out
Setting up a campaign on SEOMoz
In this section we need to input the search engines expected to drive traffic and competition details
Managing the keywords in the Campaign
The keywords were the obvious guesses (Will cover more on discovering keywords in the next section!)
You can use the Find new keywords section to discover keywords that are driving traffic to your site!
Depending on the amount of traffic your site gets, the ranking report displays the current performance of your site on each of the keywords in each of the search engines. I added few more to the campaign to analyze relevant keywords now! :-)
Let us now look at an example of some better statistics of each keyword between Google US and Google India.
Google India Search Results for one keyword set
Google US Search Results for one keyword set
Crawl Diagnostics Summary Report for the site in the campaign performed by SEOMoz
Here is an example of the crawl summary.
On-Page SEO is basic SEO that is within the control of the webmaster.
Establishing a well defined process while creating and pulbishing content can go a long way into ranking very high in terms of on-page SEO
On-Page SEO is quite simple and logical. A detailed summary is shown in the self-explanatory document below.
In the next post, we will go into further details of Off-Page SEO.
The journey will be very interesting.
Further down, we will go ahead to put together an active and analytical SEO strategy! Should be fun!